AI Automation for General Contractors
Stop losing premium remodeling projects to faster competitors. Convert more estimates into signed contracts. Build systematic follow-up that turns one-time clients into repeat customers and referral machines.
Why General Contractors Lose Premium Projects
You're a master builder with decades of expertise, but without instant response and persistent follow-up, homeowners never see your craftsmanship.
Response Time Kills Deals
A homeowner submits a request for a $73K master suite addition at 1:45 PM on Tuesday. You're walking a jobsite and see it at 4:30 PM. They already scheduled consultations with three contractors who responded within 90 minutes and provided ballpark numbers.
Estimates Vanish Into Silence
You spent five hours creating a detailed $46K kitchen renovation proposal, complete with material selections and timeline. They loved your plan but needed to talk it over. You meant to follow up but got slammed. Two weeks later, their Facebook post thanks another contractor for their beautiful new kitchen.
Past Clients Forget You Exist
You completed a stunning deck for a family three years ago. They just hired someone else for a $58K basement project. You never stayed in touch, so when they were ready for their next big project, your name didn't even come up in the conversation.
Zero Referral System
Your craftsmanship is exceptional and clients rave about your attention to detail. But you don't have a system to request reviews at the right moment, you feel awkward asking for referrals, and you don't maintain relationships with past clients. Your phone should be ringing with warm introductions.
Unpredictable Revenue Cycle
When you're managing three jobsites, new inquiries pile up unanswered for days. When projects wrap up, you're scrambling for the next job. You don't have a consistent pipeline because lead nurturing falls through the cracks during busy seasons.
Price Shoppers Waste Time
You drive 40 minutes for a bathroom consultation. The homeowner mentions they're getting several bids and just want ballpark pricing. You spend 90 minutes measuring and explaining your process. They were never serious, just collecting numbers to negotiate with their brother-in-law.
The Cost of Manual Operations
Every slow response and forgotten follow-up is a five or six-figure remodeling project walking away.
Quick Reality Check
Most general contractors discover they're losing $12,000 to $22,000 per month in missed premium remodeling opportunities. Before you continue reading, find out your actual number:
Instant Lead Response AI
Respond to every premium remodeling inquiry within 60 seconds, even when you're on a ladder, in a design meeting, or sound asleep.
Real Lead Response at 2:47 PM
Smart Lead Qualification System
Stop wasting time on tire kickers. AI identifies serious homeowners with realistic budgets before you invest hours in consultations.
How AI Scores Your Leads
Budget Qualification
AI asks strategic questions to understand if homeowners have realistic expectations. A $15K budget for a full kitchen gets flagged differently than someone with $50K-70K ready to invest.
Timeline Assessment
Distinguishes between homeowners ready to start in 4-8 weeks versus someone just getting ideas for next year. Prioritizes leads with clear project timelines.
Project Scope Clarity
Identifies whether they want a complete renovation or just freshening up. Separates $80K basement finishes from $3K handyman projects.
Decision-Maker Verification
Confirms they own the property and have authority to make decisions. Avoids situations where you present a detailed proposal only to hear they need to check with someone else.
Lead Scoring in Action
$65K budget, ready in 6 weeks, owns home, decision-maker present, referred by past client
$85K budget, closing on home in 3 weeks, wants to start after move-in, pre-approved financing
$45K budget, flexible timeline 8-12 weeks, getting 3 quotes, owns home, comparing options
$18K budget for full remodel, timeline is next year maybe, getting 8+ quotes, unrealistic expectations
Systematic Estimate Follow-Up
Turn thinking about it into signed contracts. AI nurtures every proposal with perfectly timed follow-ups.
The 21-Day Nurture Sequence
Day 1 - Proposal Delivered
Immediately after sending your estimate, AI confirms receipt and offers to answer questions about materials, timeline, or scope.
Day 3 - First Check-In
Follow up to see if they reviewed the proposal. Many homeowners have questions about tile selections or fixture options.
Day 7 - Value Reminder
Highlight unique aspects of your proposal that set you apart from competitors. Details that make a difference in quality.
Day 14 - Gentle Urgency
Mention scheduling considerations. Spring slots fill quickly. Lock in preferred timeframe before calendar fills.
Watch AI Handle a Real Contracting Call
See exactly how AI responds to inquiries, qualifies projects, and books consultations while you're on the job site.
Contractors Who Stopped Losing Leads
See how general contractors are using AI automation to capture more premium projects.
The Estimate Follow-Up Gap
Illustrative Scenario: Converting "Thinking About It" to Signed Contracts
Most general contractors close 10-15% of estimates on the spot. The other 85-90% say some version of "we need to think about it" or "let me talk to my spouse." Without systematic follow-up, 72% of those estimates are never heard from againโnot because the homeowner went with someone else, but because life got busy and nobody followed up at the right moments.
What Systematic Follow-Up Actually Means
It's not pestering people. It's providing value at strategic moments:
- Day 3: "Did you have any questions about the tile selections or fixture options?"
- Day 7: "Here's why we specified that structural beam approach vs. alternatives"
- Day 14: "Spring slots are filling upโwant to lock in your preferred timeline?"
Each touchpoint adds value and keeps you top-of-mind. The contractors who do this consistently capture 3x more business from the same estimate volume.
Review and Referral Automation
Turn satisfied clients into five-star reviewers and referral machines. AI captures testimonials at the perfect moment.
The Review Generation Sequence
Project Completion - Day 1
As final walkthrough completes, AI sends satisfaction check to ensure clients are thrilled with results.
Sentiment Detection
If response is positive, AI requests Google review with direct link. If concerns exist, alerts you privately to address issues.
Referral Request - Day 7
Once review is submitted, AI asks for referrals. Clients who love your work are happy to introduce you to neighbors.
How Much Are You Losing?
See exactly how much revenue you're leaving on the table from slow response and abandoned estimates.
Revenue Leak Calculator
Calculate annual revenue lost from slow response and failed follow-ups
Step 1: Lost Leads
Step 2: Abandoned Estimates
Step 3: Lost Repeat Business
This calculator uses conservative industry averages.
Your actual revenue leak may be higher depending on your market and project mix.
I'm Brian, Your AI & Automation Implementation Consultant
Let's discuss how AI automation can help you capture more leads and increase revenue
Book Your Free Strategy Call
Let's discuss your business challenges and explore how AI automation can help you capture more leads and increase revenue.
About Me
After 20+ years working as a content writer and account manager for several agencies, I grew frustrated watching small businesses pay bloated agency retainers with no ROI and then lose whatever leads did come their way because of missed communications or poor call handling.
While I was working at agencies, I began recommending GoHighLevel (GHL) to clients as a CRM and marketing automation tool. At the same time, ChatGPT and other AI tools were emerging that I was showing them how to use. Soon enough, I had established a side hustle for myself, setting agency clients up with GHL and workflow automations.
In 2025, I left the agency world, bet on myself, and built Lead Nurturer - powered by GHL - to help business owners capture, qualify, and convert leads 24/7 with AI-powered automation.
When you work with me, you're not just getting a software subscription where you're left on your own to figure out what to do with a bunch of "features." You are getting me as your right hand AI & Automation guy to navigate businesses like yours through this time and help you get one up on competitors slower to embrace or adapt this emerging technology.
"GO AWAY! I'm not down with this AI Sh*t!"
I get it. One of the reasons I exited the digital marketing agency world is because I saw the writing on the wall. AI could write content quicker than I could. AI searches would soon overtake Google searches or at least fundamentally shift Google's search algorithm and SEO as I had known it. SEO itself is on the verge of being fully automated.
But then I realized that with change there was also seemingly limitless opportunity. AI doesn't have to replace you. It can be an extension of you. You can use AI to do what you do better. You can use it to help your employees do their jobs more efficiently. You can use it to level the playing field against big budget competitors. You can use it to grow your business, reduce overhead, improve responsiveness, and boost profitability by handling the repetitive tasks that drain your time and resources.
You just need someone pulling its strings to leverage it responsibly and properly. And that's where I can help you.
How I Work
I work hands-on with a limited number of clients each quarter to ensure personal attention and real results.
Schedule a Strategy Call to uncover where you're losing revenue and map out an AI-driven plan that fits your budgetโno pressure, just clarity.
Typical response time: Under 2 hours
Your information is secure and never shared
No obligation - just an honest conversation
Looking forward to talking to you,
Brian Cosgrove
Choose Your Plan
All packages include full setup, training, and ongoing support. Every system is customized to your business and optimized for results.
๐ฐ What is a Build Deposit?
Build Deposit = First + Last Month's Payment
Your Build Deposit is a first and last month deposit that covers your customized buildout - the AI customization and configuration, the review system setup, reactivation campaign setup, system integrations, training, and testing. Everything is typically running within two weeks but still very much in beta mode while bugs or issues are worked through. Because of this, your Build Deposit also includes a FREE 1 month trial. I call this a 90-day runway. The idea with this 90-day runway is to ensure you're fully set up and start seeing results by the time you're paying month-to-month.
โญ Starter
Perfect for one man shops or small teams testing AI and automation for the first time. Capture every web visitor and missed call, build early reputation, reactivate past customers.๐ฌ What You Get:
- GoHighLevel setup
- Customized conversational AI chat widget (website)
- Basic follow-up automations (24-48 hours)
- Appointment booking integration
- Missed call text back
- Automated review requests
- Reputation management automation
- All-in-one inbox
- One database reactivation campaign
First + Last Month's Payment
Covers setup, onboarding, and includes your free trial month after launch.
- 30-Day Voice AI Trial
- Google Business Optimization & Messaging
Flexible Payments with Klarna: Split payments into interest-free installments with Klarna on setup fees and annual plans.
๐ผ Pro
Our most popular plan. Best for established businesses ready to scale๐ฌ What You Get:
- Everything in Starter
- 24/7 Voice AI phone answering
- 1 premium service landing page/microsite (conversion optimized)
- Multi-step AI lead nurturing sequences
- Lead scoring
- Seasonal campaign automations
- Call recordings and transcripts
- Voicemail transcription
- Appointment reminders and confirmations
- Google Business Messaging Integration
- Zapier integration
First + Last Month's Payment
Covers setup, onboarding, and includes your free trial month after launch.
- Social Media Posting (12 posts/month)
- 4 SEO-optimized blog posts per month
Flexible Payments with Klarna: Split payments into interest-free installments with Klarna on setup fees and annual plans.
๐ Elite
Best For: High-Volume Operations & Multi-Location๐ฌ What You Get:
- Everything in Pro
- Custom AI persona (brand-matched)
- Priority call routing and escalation rules
- Three high-ticket service landing pages/microsites and funnels
- Custom lead magnet creation (educational content)
- Conditional automation workflows (if/then logic)
- Multi-location dashboard
- Multiple team member logins
First + Last Month's Payment
Covers setup, onboarding, and includes your free trial month after launch.
- Google Business Profile Optimization
- Social Media Posting (15 posts/month)
- 4 SEO blog posts per month
- Private Client Forum Access (Coming Soon)
Flexible Payments with Klarna: Split payments into interest-free installments with Klarna on setup fees and annual plans.
๐ข Enterprise
For agencies and larger operations๐ฌ What You Get:
- Everything in Elite
- Paid ad campaigns
- Advanced content marketing
- Advanced email marketing campaigns (maintenance/service reminders, upgrade/upsell campaigns, education series, promotional and milestone campaigns)
- Weekly strategy sessions
- AI growth lab (creative buildouts)
- 20 hours/month dedicated support - more like a direct hire for your marketing team puppeteering all things AI and automation
First + Last Month's Payment
Covers setup, onboarding, and includes your free trial month after launch.
- $1,000 Ad Credit (Google or Meta)
- Google Business Profile Optimization
- Social Media Posting (20 posts/month)
- 6 SEO blog posts per month
- VIP Access to Webinars & Masterclasses
- Private Client Forum
Flexible Payments: Split payments into interest-free installments with Klarna on setup fees and annual plans.
๐งพ Optional Add-Ons
Available to any plan - enhance your package with additional services
Additional AI Employees
Scale your phone answering capacity with additional AI phone lines (outbound calling available soon!)
Custom Funnel Builds
Additional landing pages or sales funnels tailored to specific campaigns
Ad Campaign Management
Full Google Ads or Facebook/Instagram campaign management and optimization
Content & SEO Packages
Additional blog posts, content creation, and SEO optimization services
CRM Data Migration
Professional migration and clean-up of your existing customer data
AI Quote Generator
Turn a call transcript, chat, or intake form into a polished estimate in seconds
AI Visual Estimator
Customer uploads photos of damage (roof, fence, etc.); AI analyzes and pre-fills an estimate for review
AI Proposal Writer
Generate branded proposal PDFs with scope, pricing, and upsell recommendations
AI Review Builder
Detect completed jobs, text customers smart review request sequences with personalized context
AI Referral Driver
After positive reviews or "happy" sentiment, automatically ask for referrals with trackable links
AI Content Repurposer
Takes blog posts, videos, podcasts, call transcripts, photos, or reviews and turns them into ready-to-post social media, blog, or video content
AI CRM Database Cleaner
Segments and improves data quality and reporting for easier email lists or decision making
AI SOP Assistant
A searchable AI that answers techs' or office staff questions using the company's SOPs and policies
AI Onboarding Coach
New hires can ask questions ("How do I log a warranty repair?") and get instant answers
AI Video Coach
Transcribes and summarizes internal training calls into a searchable wiki for the team
AI Payment Reminder Bot
Texts unpaid invoices with friendly, human-style reminders